FENTON, MI – Three years ago, as the Baptist State Convention of Michigan (BSCM) began a new stage of leadership, one of the primary goals was for the staff to do a more effective job of communicating with churches across the state. One of the most immediate results of that goal was for newly elected Executive Director, Tim Patterson, as well as, State Director of Missions, Dr. Tony Lynn and State Evangelism Director, Mike Durbin, to hit the road. The three men set out for face-to-face visits with as many churches and pastors as possible. In a matter of a few months, the trio logged hundreds of hours and thousands of miles all over Michigan.
The second step in the communication goal was to do a better job of maintaining that dialogue on a day-to-day basis. So the decision was made to migrate the state newspaper, the Baptist Beacon, from a month-to month printed edition to a more organic and responsive online newsjournal.
That decision led to a relationship with oneMISSION.tv, a media production company with more than 10 years of experience working with ministries and non-profit organizations, and specifically experience in assisting Southern Baptist state conventions and other SBC agencies such as the North American Mission Board, the International Mission Board, and the SBC Executive Committee. Their motto is “helping ministries tell their story”. President and managing partner of oneMISSION.tv, Doug Keesey says, “The partnership between us and the BSCM has given us great joy, and not a day goes by that we don’t consider new ways to tell the story of Michigan Southern Baptists.
oneMISSION.tv not only led the transition of the Baptist Beacon to an online publication, but also helped the BSCM with a total rebranding of its logo and website. Over the more than two-year partnership, oneMISSION.tv has served as the managing editor for the Beacon, as well as, handling the graphic design for all of BSCM’s promotion and flyers. In addition, they have produced videos the last three years to unveil BSCM’s yearly themes and emphases. The most recent example is the video for this year’s theme, "The Power of One".
BSCM leadership believe that they need to continually look for better ways to communicate with the churches they serve, so this year they commissioned oneMISSION.tv to produce a 28 page magazine laying out “The Power of One” theme. It included columns and stories about the many ways that Michigan Southern Baptist churches are fulfilling the Great Commission and punching holes in the darkness through Starting, Strengthening, and Sending churches.
BSCM Communication Coordinator, Jamie Lynn says, “oneMISSION.tv gives the BSCM a quality pathway of communication to stay connected. They understand Michigan Baptists, and enthusiastically help us reach our churches.”
Later this year, oneMISSION.tv will once again assist in the promotion of the Frances E. Brown State Mission Offering. They will produce numerous resources to assist churches in promoting the mission offering including; flyers, bulletin inserts, and videos that tell the stories of Michigan’s different ministries that are assisted by the offering.
As the BSCM enters into the third year of it’s new goal to better communicate with the churches that make up the Michigan convention, they strive to find new and better ways to build the partnership between the staff and the churches they serve. oneMISSION.tv is blessed to be a partner in achieving these efforts for them and with them.